Commercial Interior

GUBI Showroom

GUBI needed to expand their showroom within an existing industrial building in Nordhavn. The challenge was to create a cohesive spatial solution that respected the building’s raw character while seamlessly integrating GUBI’s design language and identity.

Client: GUBI

Location: Nordhavn, Copenhagen, Denmark

Year: 2024

Category: Commercial

The studio developed a new floor plan where architectural lines aligned with the existing showroom expression, reinforcing GUBI’s way of working. We established three meeting rooms, a kitchen, and restrooms to accommodate board meetings and events while ensuring a natural flow throughout the space.

Materiality played a key role in tying the new spaces to the existing showroom, using a combination of warm wood, soft textiles, and carefully selected finishes to contrast and balance the industrial surroundings.

“The goal was to create a space with lasting relevance, both aesthetically and functionally. By combining strong architectural principles with durable material choices, we developed a long-term solution that supports GUBI’s evolving needs while maintaining a clear connection to their identity.”

- Mette Risbæk

Given the building’s concrete-heavy structure, we focused on optimizing acoustics, lighting, and materiality. Long wooden planks were introduced to create continuity, and lighting solutions were carefully designed to provide functional illumination for meetings and product presentations. A combination of sculptural pendant lighting and integrated functional light sources ensures both ambiance and practicality, enhancing the showroom’s atmosphere. Additionally, we worked on light filtering and spatial zoning to support different functions while maintaining an inviting and cohesive expression.

The result is a showroom that seamlessly blends architecture, interior, and brand essence into a refined, enduring spatial experience.

Services selected for this project.

A tailored selection of services chosen to support the scope, complexity, and specific needs of the project.

Strategic guidance throughout the project, helping the client make confident decisions from early ideas to final choices.
Development of a new layout that improves flow, functionality, and the relationship between spaces.
A visual framework that defines the overall direction, atmosphere, and design intent of the project.
Detailed design of selected spaces, tailored to how they are used in everyday life. The process includes collaboration with trusted interior brands to ensure quality and longevity, as well as guidance in selecting furniture that reflects the client’s personality and fits seamlessly into the overall design.
Careful selection of materials and finishes, including textiles, stone, wood, and surfaces, chosen to suit each space and reflect the client’s style—ensuring cohesion, durability, and a balanced interior expression.
Planning of lighting to support both function and atmosphere across the space.
Visual representations that help the client understand the proposed design and make decisions with confidence.ription