Private Clinic

The client’s ambition was to create a gynecological clinic that felt calm, welcoming, and reassuring, while fully supporting the practical and regulatory demands of a medical environment.
The wish was clear: to move away from a traditional clinical expression and instead offer patients an experience defined by warmth, dignity, and ease.

A key focus was atmosphere. The space needed to feel safe and approachable from the moment patients entered, without compromising workflow, hygiene, or functionality.

Gynecological Clinic

Client: Gynecolog Stinne Holm Bergholdt

Location: Odense, Denmark

Year: 2023

Category: Commercial

Collaborator: Waiting Room Studio

The design concept was built around the balance between function and feeling.
Soft pastel tones were carefully selected to introduce calm and lightness, while remaining appropriate for a professional healthcare setting. Materials and finishes were chosen to support both durability and sensory comfort.

Spatial planning ensured efficient circulation for staff and clear orientation for patients, while interior details were refined to reduce the typical clinical impression.

“I wanted to create an atmosphere of security and warmth, moving away from the cold, clinical, and impersonal environment. Today, I receive many comments from my patients. They appreciate the atmosphere they are greeted with.

Considering both branding, concept, and design now helps me make choices so that everything fits together - it's a complete experience."

- Owner, Stinne Holm Bergholdt

The result is a clinic that supports medical precision while offering an environment that feels considered, humane, and composed.

This project demonstrates how healthcare spaces can be transformed into places that care not only for the body, but also for the experience of those who enter.

Services selected for this project.

A tailored selection of services chosen to support the scope, complexity, and specific needs of the project.

Strategic guidance throughout the project, helping the client make confident decisions from early ideas to final choices.
Development of a new layout that improves flow, functionality, and the relationship between spaces.
A visual framework that defines the overall direction, atmosphere, and design intent of the project.
Detailed design of selected spaces, tailored to how they are used in everyday life. The process includes collaboration with trusted interior brands to ensure quality and longevity, as well as guidance in selecting furniture that reflects the client’s personality and fits seamlessly into the overall design.
Careful selection of materials and finishes, including textiles, stone, wood, and surfaces, chosen to suit each space and reflect the client’s style—ensuring cohesion, durability, and a balanced interior expression.
Planning of lighting to support both function and atmosphere across the space.
A coordinated colour palette that clarifies which colours suit each space and supports the desired atmosphere—enhancing light, mood, and continuity throughout the project.